The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…
New Year is yet to arrive but every football enthusiast is wondering when the 50th edition of Super Bowl will be held in 2016? And if you too are searching for an answer then don't just rely on Google's search capabilities to eke out the right answer. That's what we came to realize with Google, who seems to be in…
We live in such a virtual world of chatter and distractions that everything we come across becomes a challenge to our eyes and ears. So, finally it has been confirmed that Penguin's next installation, which was rumored to be rolled out in the near future may not be happening; at least not this year. Which means Panda, Phantom and other…
While many SEO practitioners were busy looking at other SEO aspects, Link Building has had a completely forgettable year so far; much to the delight of Google’s John Mueller, as per his recent comments about link building practices. But wait! Don't get disheartened by these link woes. The idea is to naturally attract or earn links rather than using harmful…
“Content is the King.” I know you have probably heard this a thousand times before and also, that the better your content the higher your rankings in SERP. Maybe, this will not be an issue for those companies that have employed professional writers who write good content on a daily basis. But what if your budget does not allow you to hire a staff writer and thus you have to do it yourself; despite the fact that you don’t have writing experience. If you fall under those select set, then we have few great tips to share, which will help you get started and get ahead.
On one hand, November 11 presented an opportunity for many US marketers to promote it as a Veterans day special or even form a base with their targeted audience to cash in on the Black Friday and Cyber Monday celebrations.
Just like I am willing to get maximum eyes with this content, every content creator's paramount goal is to get maximum exposure. They want their content to be seen appreciated and shared. This desire is so fascinating that it spawned an entire industry called "Content marketing". Over time as a content creator, you learn (actually realize that) article's visibility doesn't assure audience engagement. To really get the clear picture, there are likes, shares, visits & multiple other metrics.
You can call Google an attention-seeker, unpredictable, a gossipmonger, blabbermouth, tyrannical or any other name...but at the end of the day, you’ll still have to live with it. Love it, hate it but you just can’t ignore it. We’ll also have to accept the fact that there’s a huge difference between what Google actually says and what it does. Previous…
SEO directly relates to business operations rather than other marketing channels. It is about utilizing every marketing asset you have to get maximum profit through organic search. To analyze the performance of an SEO strategy we’ll need to consider 3 teams and their processes. These teams include the Web Development team, the Content Strategy team and the Leadership team. In this article, we are going to highlight the importance of search marketing and how these 3 teams facilitate the process.