In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
In early 2016, Facebook introduced one of its most anticipated updates—the “Reactions” buttons. For years, Facebook users only had the iconic "Like" button to express their approval or support for posts. This limitation led to growing demand for a broader range of emotions that could capture the nuances of reactions to posts, particularly for more sensitive or controversial topics. To…
It's now time to welcome the Bot Store! If you don't believe it, just read on... The future of all messenger apps and websites is in for a change. Kik, which has for years been a supporter of bots, is officially launching it's first bot messenger app. The company believes it will play an important role not only in shaping…
In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…
The ever-so-popular instant messaging app, WhatsApp reportedly is in the process of rolling-out new revamped settings for Android users. Although, the next installation update of the Facebook-owned platform is yet to be officially rolled-out, Android users can download the Apk version 2.12.506 of WhatsApp as Android police reports. This is basically a beta test update by WhatsApp to know how…
In an effort to improve the Native Advertising Experience on its mobile-based platform, Facebook recently launched Canvas, an immersive ad player for its mobile interface. Facebook's Canvas can be described as an alliance between multiple brands and agencies that enables users to promote their brand story on a broad advertising platform aka a Canvas; that's how the name was derived.…
Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…
In recent developments, Google has secured a new patent that could significantly impact the world of social media marketing. This 18-page patent, which outlines a system built around email communication and link sharing, could become a game-changer for businesses, brands, and users alike. However, while it offers some exciting potential for automating and improving social media posts, it could also…
Recently, Twitter has tried every single trick in the book to address the problem of its stagnant user base. Replaced Hearts with Likes, added new features, even extended Tweet limit and possibly everything else, both Online & Offline. But it is finding it difficult to attract both reluctant investors and active users. The latest development to come out from Twitter…
The popular photo and video messaging app – Snapchat is gearing up to take the social advertising world by storm. Just a year into launching its first ad and Snapchat is revamping its Application Programming Interface (API) to strengthen its advertising base and compete with other the top ranked social networking sites. Snapchat, which was launched just 5 years ago,…