To make Google Analytics more business friendly, last week, Google launched autotrack. The idea is to make Google Analytics services more productive for search marketers and in-turn save their precious time while learning the ropes of customization. The introduction of “autotrack library” enables businesses to get a hang of almost all features of Google Analytics and requires little manual implementation.…
At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.