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4 Simple Calculated Metrics you could Use in Google Analytics

Dave Thompson | November 28, 2015

  At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to…

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Google Left Trailing by Facebook in Referral Traffic

Dave Thompson | November 4, 2015

If we look around us, for most, Google goes hand-in-hand with web traffic. But if we look deeper, data from numerous traffic analysts showcase Facebook…

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Why ‘Adjusted’ Bounce Rate is a Boon for Every Marketer

Dave Thompson | October 21, 2015

Bounce rate is one of the most misunderstood metrics in web analytics. For many marketers and website owners, seeing a high bounce rate can cause…

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